Local Salon Spa Looks to Ancient Organic Ingredients for Wellness–and a Better Earth

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by Scot Robinson, Owner, Pavo Salon

Pavo is a locally owned AVEDA Lifestyle Salon created by co-owners Scot Robinson and Shawn McGhee. Serving Memphis for more than 20 years, they are committed to bringing wellness through the Art of Hair combined with the balance of Skin and Body. Pavo partnered with AVEDA in 1997. Looking to separate themselves from the typical salon visit, they aligned themselves with a company that shared values that were important to them.

Enter AVEDA. The mission at AVEDA is to care for the world, from the products they make to the ways in which they give back to society. AVEDA strives to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

AVEDA’S AYURVEDIC ROOTS

AVEDA’S earliest roots lie in ayurveda, the Indian healing tradition based on the knowledge of life and the interconnectedness of all things. It has been proven, over 5,000 years, that treating the whole person leads to greater balance and well-being, so Aveda considers the effects of their products not only on hair or skin, but on body, mind and emotion.

HORST RECHELBACHER, FOUNDER

Following a retreat in India in 1970, founder Horst Rechelbacher (1941 – 2014) integrated Ayurveda in his lifestyle and his salon business model. He adopted a holistic thinking, the belief that individual beauty is directly linked to the beauty of the world around us. His were ideas that would revolutionize the beauty industry. “We are the earth,” he said. “We are soil. We are water. We are everything. So go organic if you can. So become a farmer. Grow in your own house. Grow peppermint and make your own tea. Celebrate life.”

Aveda salons were born in 1978 with the vision to bring beauty professionals botanical products that would be good for them, their guests, and the Earth and its communities. Horst’s foresight is a testament to how far ahead of his time he was, and although no longer living, his legacy lives on in countless ways, from the signature ritual of a neck and shoulder massage that Aveda salons are known for, to an ecologically-minded way of doing business, one that celebrates companies with a conscience. Most importantly, Horst taught us that: “Every day presents every one of us with the opportunity to create positive effects. Even the simplest, seemingly insignificant choices we make in our daily lives—what to eat, what to wear, what to use on our bodies and in our homes—have a ripple effect that reaches far beyond us personally.”

THE FIVE TENETS OF AVEDA

ANIMALS AND AVEDA

Aveda is a cruelty-free brand. We do not test on animals and never ask others to do so on our behalf. Our products are “people-tested”

INGREDIENTS

At Aveda, The Art and Science of Pure Flower and Plant Essences, we believe that Nature is the best beauty artist of all. This is why we continually strive to increase our use of naturally derived ingredients whenever possible.

SCIENCE OF AROMAOLOGY

We believe every beauty product should make you feel as beautiful as you look. That’s why aroma is at the heart of every Aveda experience. To help promote your sense of well-being, our products feature aromas formulated through the art and science of aromaology. Created in our Botanical Aroma Lab, our Pure-fumeTM Aromas are artful blends of flower and plant extracts distilled to their very essence, their spirit, to awaken your senses with nature’s power. Experience them yourself; your sensory journey awaits. Only at Aveda.

RESPONSIBLE PACKAGING

We are proud to have been the first beauty company using 100% post consumer recycled PET. Now more than 85% of our skin care and hair styling PET bottles and jars contain 100% post consumer recycled materials. With every package we develop, we’re mindful of our environmental footprint and work to minimize our packaging and maximize our use of recyclable and post consumer recycled materials.

RESPONSIBLE MANUFACTURING

Aveda supports the development of renewable wind energy to help offset our carbon footprint over time. We are proud to be the first beauty company manufacturing products with 100% wind power (in our primary facility).

When you choose Pavo you are choosing much more than a great haircut or color. We are a Salon Today Top 200 salon six times over. We have been recognized for our continued growth, our philanthropy, our technology, our compensation and benefits. We are a top 100 AVEDA Salon in North America. We are committed annually to raising awareness and money for access to CLEAN WATER. Aveda guests, artists, employees and leaders have raised nearly $65M since 1999 for local and global organizations.

We define wellness by creating a sustainable business, by supporting community, by surrounding ourselves with a team of diverse individuals, by having authentic experiences with our guest. Last but not least, using the most innovative and environmentally conscious products in the industry.

Visit pavosalon.com for a complete listing of our services.